Case Study: PlaySpark
See how Re-Image helped mobile games startup PlaySpark amplify their media delivery
Skyrocketing costs as their game usage scaled meant a new media platform was required.
The Company
With PlaySpark, clients could drag and drop their own image assets into their game using the CMS platform. PlaySpark would then use Cloudinary to optimise, re-size and deliver the images within the game, for more efficient and optimal image delivery
The Problem
However, whilst Cloudinary helped them achieve the desired outcome, they quickly hit the free tier cap as their bandwidth threshold was met. This then meant they went from a $0 invoice to a $99 one, with increasing fees beyond the more bandwidth they consumed.
What They Needed
As an early stage business on a small budget, this wasn’t feasible for them. They needed a better option that allowed them to scale at high volumes at a much lower cost.
How Re-Image Solved It
Re-Image transformed PlaySpark's costly image delivery to one that delivered 2.5x faster media loads and reduced their invoices by 700%
Migration
Re-Image was able to migrate PlaySpark’s repository from Cloudinary over to Re-Image in a matter of minutes. PlaySpark could then use the Re-Image workspace to fine tune any of their images, apply any AI helpers to enhance them and get ready to go live.
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Deployment
Once the workspace was setup and ready to deploy, PlaySpark was able to run a risk-free test on their development site. After a few tests, PlaySpark was able to deploy their games and game creator portal again within the same day.
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Growth
PlaySpark has since been able to confidently grow and scale their user base with a 7x reduction in their monthly invoices with Re-Image. Not only this, they have seen a 125% quicker load time for their images both in their admin panel CMS, as well as for the games when opened by the end user.
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The Results
125%
Decrease in the load times of their image assets within their games.
700%
Decrease in their media delivery fees for the same volume of bandwidth.
<1 Day
To migrate from Cloudinary to Re-Image, avoiding business impact.
The migration to Re-Image took less than a day, and it didn’t take long for us to see a dramatic decrease in our in-game image load times, not to mention the peace of mind that we were only paying for storage without overage bandwidth fees.
Luke Santamaria, Founder of PlaySpark.
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